Murals & Public Art

Dot Business, Delft.

For marketing and communications agency DOTbusiness in Delft, ARTvertisements created a series of designs based on the company’s core values. It was a collaborative process in which we worked with the agency to define the colour palette (see colour scheme) and used moodboards to explore the visual expression and positioning of their identity.

As part of the process, the team also created their own visual interpretations of several themes. It was interesting to see how each employee selected a different image. Alongside the company’s mission and vision, we explored visual metaphors for the core values ‘committed’, ‘independent-minded’ and ‘entrepreneurial’. Creativity, connection and communication were translated into imagery in a variety of ways.

.© Babara van Druten